If computers can do it, we can do it.

I'm Gabe Ripley, a Fractional CTO Who Understands Tech & Business

Helping Business Owners Turn Technology Headaches into Growth Opportunities Since the 90s.

Hundreds of websites and apps launched

CEO of 7 figure business from 2005-2012

Event Production since 2008

Fractional CTO since 2019

or call +1 (413) 320-4575

I speak Geek, Business, & English Fluently

Are you facing these tech headaches?

I am a professional geek with decades of experiences in numerous roles, here to help.

Are you drowning in manual tasks?

Automations can handle the busywork for you and/or your team so you can focus on important tasks and being human. Helping the AI book consultations turns incoming chaos into qualified, smart, educated, consultations or appointments saves time ,makes happy clients , & $!

⚙️ Automate Headaches Away ⚙️

Worried your tech stack is a money pit?

With decades of experience on dozens of platforms we can give you our best advice on how technology could help your business goals, asses current operations, and offer possible improvements, solutions, amplifications..

We've helped save tens of thousands of $ a year while saving hundreds of hours moving tech stacks.

Is your website holding your business hostage?

Gabe's first website was built months after there were websites. We've launched countless websites since the 90s, and now have a DIY set of website tools that are competitive with Wix/Square/Etc. Or we can do it for you.

We can help automate your blog -> newsletter -> social media -> google business content engine.!

You have invested a LOT on tech, but it's still not working?

The Audit is 60 minutes of Q&A based around tech and marketing,. If you are doing everything perfect, job well done! Chances are there are some opportunities between platforms and processes that can be fulfilled. Gabe has 30+ years experience with software platforms, both programming and developing with them.

👀 Experienced Eyeballs 👀

Executives & consultants too stuffy for your company culture?

Gabe prefers to work at an executive level in a serious business, but without the "traditional" corporate culture. Lots of clear communication, actual healthy mission & values. Gabe works with start-ups as well as business owners who are growing their business beyond their experience/education.

Executive level execution, without the stress & drama

Realistically, how can Automations & AI help YOU?

Stop Answering the Same Questions Over and Over

Intelligent chatbots handle customer inquiries across all channels – SMS, Instagram, Facebook Messenger, website chat, phone calls, and WhatsApp. By connecting to your existing knowledge base and Google Drive documents, these systems automatically answer common questions and route calls to the right person. Say goodbye to spam interruptions and repetitive queries. Your customers get instant answers, and your team stays focused on high-value work.

Book More Appointments While You Sleep

AI agents can schedule consultations and services 24/7. When properly trained on your booking process, these intelligent systems convert inquiries into confirmed appointments automatically. We've helped businesses fill their calendars using advanced AI scheduling tools – and the results are incredibly satisfying to watch.

Multiply Your Social Media Presence Effortlessly

Post once, distribute everywhere. Create content on your preferred platform, then let AI agents automatically adapt and redistribute it across all your networks. Spend less time on busy work and more time building real relationships with your customers.

Turn Old Content into New Business

Transform years of social media posts into Google Business content. Most companies have extensive Instagram archives but neglected Google Business listings. Our automation retrieves your existing content and schedules it as Google Business posts – the platform actually designed to drive customers to your door. You've already created the content; let us make it work twice as hard.

Eliminate Manual Data Processing

From form submission to action, completely automated. When customers fill out forms, AI can instantly process the information, update systems, trigger workflows, and notify the right team members. What used to take hours of manual work now happens in seconds, saving hundreds of hours annually.

Your AI Personal Assistant

Start each day fully prepared. Receive a personalized briefing every morning with yesterday's email summary and today's agenda, delivered to your preferred platform. AI classifies and organizes incoming emails, identifies opportunities, prevents important items from slipping through cracks, and ensures you're never caught off-guard in meetings.

Lightning-Fast Research and Data Gathering

Stop spending hours researching prospects and partners. AI systems can analyze vast amounts of data faster and more accurately than any human when properly guided. If research is eating up your valuable time, we should talk about automating this process.

Custom Visuals at Enterprise Scale

Perfect for events and marketing campaigns. Generate custom badges with attendee photos, personalized QR codes, or branded social media graphics automatically from your data. Whether you need 50 or 5,000 custom images, AI creates them instantly instead of requiring hours of manual design work.

Make Your Youtube Content Instantly Searchable

Transform your YouTube channel into a searchable knowledge base. We convert video transcripts into an intelligent database where viewers can search for specific topics and receive direct links to relevant video segments. Soon, your audience will be able to have conversations directly with your content library.

Streamline Social Post Management &  Partner Reposting with Automation

Streamline Social Post Management &  Partner Reposting with Automation

Learn how simple automations, like reposting content, can enhance event management and save time for business owners. ...more

Solutions ,Events

August 19, 20253 min read

How AI and Automation Enhance Tattoo Business Efficiency

How AI and Automation Enhance Tattoo Business Efficiency

Discover how AI and automation streamline tasks and improve efficiency for tattoo businesses, freeing up time for client relationships. ...more

Events

August 17, 20250 min read

Automate Your Content Distribution - Save hours!

Automate Your Content Distribution - Save hours!

Discover Gabe Ripley's approach to automating content distribution across platforms, saving time for meaningful human interactions. ...more

Highlevel ,N8N &Solutions

June 25, 20250 min read

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What Next?

Start with a free 15 minute call

Let's have a chat and see if there is an opportunity for collaboration. We can't get too far into the weeds, but we should be able to figure out if I can help. The next step would be a full 60-90 minute assessment. It's not a bad idea even if you are happy with your tech to get a second opinion. One way or another we can brainstorm a bit on this call to see if we'd be a good fit.

Tech and Business Assessment

I am always. happy to roll up my sleeves, ask some vital questions, dig into the tech, and give you my opinions. After having been through the process a few times, helping people wrap their heads around their business structure and then making sure their technology supports their vision & values on a foundation is exciting. For 60 to 90 minutes we will explore your goals, current technical platforms, & what is possible. With decades of experience using dozens of platforms in the real world I am always very happy to help guide people towards technologies that can work best for them/their team. You will basically get my best advice and a roadmap of where I would go.

Freelance to Fractional CTO

If you are looking for a freelance job done, or a part time executive level FCTO, I am currently seeking for projects outside my normal Tattoo World.

Previous work/clients include:

Ready to put my brain to work for you? Let's talk & find out:

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